How to keep your matcha fresh and full of flavor

Matcha is a delicate beverage and requires careful storage to preserve its flavors and benefits. If you do not store your matcha properly, it risks losing its freshness, taste and properties. Here are some tips for keeping your matcha fresh and full of flavor, in order to enjoy all the power of this green tea powder.

1. Store your matcha in a cool, dark place

Matcha is sensitive to light and heat, so it’s essential to store it in a cool, dry place away from direct sunlight. Heat and humidity can alter its flavors and reduce its antioxidant properties. A cool, dark cupboard is the ideal place to store your matcha.

2. Use an airtight container

To preserve the freshness of your matcha, it is crucial to store it in an airtight container. Air can alter the color and flavor of matcha, so it is best to use an airtight container that prevents air from getting in. This also helps keep the powder dry and prevents it from absorbing odors from other foods.

3. Don't leave your matcha in the fridge

While it’s tempting to store matcha in the refrigerator to keep it fresh, this can actually alter its taste. The cold can cause condensation inside the jar, and humidity will affect the quality of the powder. It’s best to store matcha at room temperature in a cool, dry place.

4. Buy in small quantities

Matcha loses its freshness over time, so it's best to buy small quantities that you can consume within a relatively short period of time. By purchasing smaller quantities, you ensure that your matcha remains fresh and aromatic.

5. Do not store matcha next to spices or other odorous foods

Matcha is particularly sensitive to odors. To prevent it from absorbing unwanted aromas, it is important to store it away from spices, herbs, or other foods with strong odors. An airtight container will help you avoid this problem.